Why Your Website is Your Most Important Marketing Asset.
A guide into turning your website into an intelligent, marketing-tweaked machine that can convert more efficiently.
UX Glossary of Terms.
Mäd provides a collection of useful definitions to shed light on the language of effective UX design.
AI team members.
We tasked AI with writing a long-form insight on how bots can fit in with our content team.
Dark UX Patterns.
Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.
Writing Loyalty Program T&Cs.
Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.
Zeigarnik Effect: Marketing.
Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.
CV Best Practices.
Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.
App Gamification.
Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.
An Interview with Denver Gibson.
In the newest addition to our expert interview series, we discuss all things Tech and Success with the Clik CTO.
Accelerating Sales.
If you believe that your product adds value, solves a problem, or will genuinely help people in some manner, then equipping your sales strategy with some of our recommendations will help you market it to a larger audience with more efficiency.
Building Cross-Functional Teams.
A cross-functional team brings together people with different kinds of expertise or from different departments in your organization.
The Customer Journey.
When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.
Why Google Search Ads are core to digital campaigns.
Potential customers are trying to make purchases. Are you accessible enough for them? Google Search Ads is a fantastic, immediate, solution to put your business in front of relevant demographics - and the cost could be less than you think.
Contact Form Attributions.
Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.
Menu Engineering.
Despite being complex creatures, we often overlook simple habits and ignore intriguing aspects of human nature. Understanding decision making processes is undeniably valuable for any business wishing to influence consumers favorably towards their product or service.
Avoiding Statistical Bias in Decision-Making Practices.
“99 percent of all statistics only tell 49 percent of the story.” ― Ron DeLegge II
Corporate Website Best Practices.
Discover the best practices when planning to launch a new corporate website.
Protecting Your Business Against COVID-19.
"Brilliant thinking is rare, but courage is in even shorter supply than genius"
How Chess Helps Us to Make Tech Decisions.
There are certain habits in chess that encourage self improvement, whatever industry you are in.
Structuring RFPs.
Request for Proposals are a key tool that businesses and organizations of all sizes can use to ensure that they choose the best partners for any tasks and projects that are not handled in-house.
Prioritization for Leaders.
Leaders can often find it difficult to know what they should and shouldn't be focusing on. We provide a guide on how to prioritize.
