The famous quote from Robert Burn's "To a Mouse", is often adapted to "The best-laid plans of mice and men often go awry".  That is, no matter how meticulously a project is planned, something may still go wrong - to err is human after all.

Some of the best businesses and projects have been actualized on the back of huge risk, and risk itself need not be a dissuading factor from any project. However, we must acknowledge that contingency is key.

As illustrated in Seth Godin's 'The Dip', there is often a difficult period for projects to slog through before achieving mastery or indeed their KPIs for success. Unfortunately, many teams will abandon a project at the 'bad quitting point' due to a multitude of negative factors such as low morale, limited resources and lack of contingency planning.  

Whilst we champion many skills and services, Mäd also offer a 'Project Rescue' service. Before quitting, potentially at the wrong time, we implore you to consider whether the project can viably be saved by bringing in new approaches, vendors, methodologies, and technologies.


Firstly, it's important to step back from the canvas and have a look at the whole picture. At an initial consultancy, we'll go through your project from conception to current state.  It's important to analyze the potential pain points, the key variables and the current market state.

Here, we will be able to use many intelligent design tools to carve out an effective rescue strategy. You can learn more about some of our techniques and thinking via our insights page.

For example, it may be that a project has huge ambition and 'ran before it could walk', so to speak. We refer to 'Minimum Viable Product', as making a sensible first product to build upon for future improvements. This idea is also inline with the '1%' strategy, of making small yet considered important improvements on a daily basis to reach a longterm great achievement - rather than rushing to make 50% improvements overnight and meeting the incredible issues that can come with hurried work.

Minimum Viable Product (MVP).
There are a few handy tools which we use in order to fully find what the MVP would be for every project during the design sprint stage.
Discover why big leaps forwards are actually thousands of small steps.

Evaluating Vendors and Teams.

Often a project can become derailed by a mismatch of personnel. 'Red Tape' is a time vacuum that slows down progress massively, and upon occasion it can halt a project altogether.  We take the time to evaluate everyone working on the project to maximize harmony; Sometimes it's possible that the wrong vendor was selected, or that a task is beyond the abilities of currently the assigned team members.  

We've worked with a huge array of clients across varied industries, to pair them with the ideal agencies and talent to fulfill projects effectively and within budget.

Our clients are awesome. They range from one-person startups all the way to international multi-billion dollar conglomerates.

Our highly capable internal team usually take on the bulk of our projects, but it's absolutely key to know when to collaborate with other experts.  

You can read some in depth case studies of previous Mäd projects via the 'work' page.

Work. - Mäd • Make It Happen.™
Explore what we have achieved.

If you have a project you believe in, we implore you not to walk away too soon. Get in touch with us today if you're interested in our project rescuing service.

Request a Proposal.

If you would like to #workwithmad then send us an email at and let's Make It Happen.™