To have less than 100 graphics, less than 100 words, and to be at a point where everything is so seamless yet so irresistibly beautiful requires the art of minimalism. Minimalism is an ideal trending design model for contemporary designers.

Unseasoned web designers can often overload pages with graphic and text content, but this simply dissuades audiences from interacting.  Over-crowded sites give much higher bounce-rates as too many elements compete for attention, creating noise and lack of clarity.

Think about it, if your house is cluttered with bulky furniture, you can’t roam around your house freely, and you’ll likely just want to get out. It is the same as having a messy website. Reduce website claustrophobia.

Less is more.

The phrase ‘Less Is More’ comes from Mies van der Rohe, one of the most influential architects of the 20th century.

“For almost a century, Mies' minimalist style has proved very popular; his famous aphorism "less is more" is still widely used, even by those who are unaware of its origins.”

The phrase and concept are very inspiring. The idea that simple designs are no less compelling than complex ones—it’s no wonder why designers from all fields beyond web design have incorporated this art into their craft.

The essentials.

When designing a minimalistic web page, it’s important to prioritise the essentials. Identifying the essentials takes practice and doesn’t come naturally, hence why the tendency to overcomplicate is so prevalent. A good rule of thumb is to list the points that you want your audience to focus on.  

Apple’s website design serves as a good example, its clean and elegant layout effectively directs your attention to focus only on the products that they want to showcase. Their strategy to emphasise one product at a time ensures that each product gets the attention it deserves. Remember, less is more if you’re looking to create the most powerful communication tool.

Another good example is our website. Our Home page gets straight to the point with what we do. That’s it! With an easy flowing page, it’s easier for users to navigate. They know exactly where they can go to peruse Services, Insights, or to view our past Work.


It’s a challenge for designers to stick to minimalism while making sure the substance is fully conveyed. But when done right, the results serve only to impress. There are a couple of tips and tricks that never fail to ensure that minimalistic design remains functional and aesthetic at the same time.

One element that designers always use to enhance their website is animation. Their interactive nature keeps the audience engaged throughout their navigation

Another benefit about minimalistic design is the functionality aiding search engine optimization (SEO).  A less cluttered website often translates to seamless coding,  which in turn translates to a faster loading time, a factor that is always favourable to audiences.

Spaces create aesthetics.

Although the current web design trends towards bolder, more abstract looks are growing, minimalism will always be in style.  Bold and quirker web designs  always carry the risk of looking out of style  while web designs  from Apple, Mäd, Google retain the effortless classic look, or “aesthetically pleasing”, as Gen Z  likes to say.
Although the current web design trends towards bolder, more abstract looks are growing, minimalism will always be in style.  Bold and quirker web designs  always carry the risk of looking out of style  while web designs  from Apple, Mäd, Google retain the effortless classic look, or “aesthetically pleasing”, as Gen Z  likes to say.

White Space/Negative Space.

White space used within web design is not a negative thing simply because designers need to leave spaces on the artwork or webpage to increase the chances of people focusing on key information. White space on the website creates a balance between elements in a composition. It is a canvas for designers' fundamental beginning that leaves the audience feeling impressionable.

Clear Navigation.

Much cleaner and a more organized experience for the user to navigate through the web page, they can see where they’re going, where to stop or where to read. It’s like an empty room with just one chair, and it will be the only thing that you notice.


White spaces are used to separate between texts or graphics for a clearer view and a flowing webpage. Imagine text is right above the photo, with no space. It’s extremely cluttered, and people click away because it’s s imply just too much to handle.


With a clean space, you have the room for bigger and bolder CTAs on your website, which will increase customer’s engagement.

At Mäd,  our approach to web design  focuses beyond the user interface to include not only the aesthetics but also the functionalities.

User Interface Design (UI Design) ° Work With MadPhnom Penh ° Cambodia
User Interface Design (or UI Design for short) is the visual style and layout ofthe various elements that make up what a user can see on a screen at a givenmoment. This can be anything from a website, a mobile app, the screen of an ATM,or a complex medical device. The goal of a User interface i…


The look and feel of a minimalistic design depends on the synergy of many different elements. It ranges from  The placement and sizing of your text and images to color choices. Each element has its purpose.

Placement and sizing.

Visual placement is important on a minimal website.  However, it requires some strategic placement.  It goes without saying that no placement catches one’s attention better than in the center.Also, pay attention to the size. Sizing is crucial; too small or too big a text or an image can backfire and causes your audiences to lose focus. . To effectively convey your CTAs,  placement are sizing deserve equally important consideration.


Colors play a big part in achieving the minimal look. Using Mäd as an example, our website consists of three different colors:red, white, and black. We chose red to be our accent color to add a pop of contrast between the muted black and white.

When building your color palette, try to stick to three to five colors maximum. Too many colors are distracting and diverge from the minimal principle.

Your color choice must be  complementary colors  i.e. colors that go well with one another,   unlike you want to add a pop of color to a black and white palette . Don’t be afraid to utilise black and white to tone down a colorful palette. Just because the logo is red with gold shade,  it doesn’t apply that the website should entirely stick to the same red and gold color scheme.,  By doing so, the result would become more abstract than minimalist.

If your logo is red and gold,  one way to maintain the minimal look is to add white spaces, black texts, a pop of red only on important letterings, and gold as your highlight.

Final Thoughts.

Some may find that minimalism is plain and lack noise but the subtle quietness can help to emphasize the main focal points. aka “Cognitive Fluency” where our brain prefers to think about things that are easy to think about. The quieter the space, the louder  the message in front of you.  A strong sentence is much more powerful than multiple line texts.  This is why minimalism in design specs will never go out of style.

Request a Proposal.

If you would like to #workwithmad then send us an email at and let's Make It Happen.™