Web Design Glossary of Terms.
Our A-Z of useful website design terminology will bring harmony to the website design process—allowing clarity during development discussions.
Branding Glossary of Terms.
An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.
Advertising & Marketing Glossary Of Terms.
A useful A-Z guide to various Advertising and Marketing terminologies. Communicate and understand MarComms with ease.
SEO Best Practices.
Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.
UX Glossary of Terms.
Mäd provides a collection of useful definitions to shed light on the language of effective UX design.
The Brand Pyramid.
The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.
Website Go-Live Guide.
In the days and weeks leading up to the website launch for customers, it's important to ensure the following checks are done for a smooth and timely Go-Live.
Better LinkedIn Remarketing.
Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.
Optimizing Landing Pages.
Learn our approach to building high-conversion landing pages that create business results.
Dark UX Patterns.
Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.
Writing Loyalty Program T&Cs.
Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.
Choosing UX Metrics.
Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.
Naming a Brand.
The art of crafting an iconic brand name. We discuss name types and best naming practises.
Automating Facebook Replies.
Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.
MÄDS100+ (Note and Vote).
Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.
CV Best Practices.
Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.
How to Hire The Right People.
Brilliant resources are available for impressive CV and cover letter formats, and copywriting tips - so how can hiring managers see past the 'fluff' and spot genuine talent?
Mäd Design Sprint FAQ.
What is a design sprint? And, what are the usual road blocks and questions that pop up during one? We answer the key questions.
KPI Dashboards With Google Sheets.
Data visualization made simple. A guide to setting up a KPI dashboard using Google Sheets.
Building Cross-Functional Teams.
A cross-functional team brings together people with different kinds of expertise or from different departments in your organization.
The Brand Voice.
Leave a mark, provide structure, build connections, and/or seek paradise. Whatever your brand is trying to do, the Brand Voice is key in communicating your vision.
The Brand Essence.
Building a brand is an exciting process, and at the heart of it all, is the brand essence.
The Customer Journey.
When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.
Understanding Coupons.
Based on discussions with various clients, it appears that there is a lot of confusion on the precise nature of coupons and how these can be used to drive sales for eCommerce and mCommerce initiatives.
Prioritization for Entrepreneurs.
Earlier this year, the CEO of Mäd, Emanuele (Manny) Faja, gave a webinar presentation on how startup leaders can prioritize their tasks...
Contact Form Attributions.
Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.
Menu Engineering.
Despite being complex creatures, we often overlook simple habits and ignore intriguing aspects of human nature. Understanding decision making processes is undeniably valuable for any business wishing to influence consumers favorably towards their product or service.
The BANT Framework for Client Qualification.
Budget. Authority. Need. Timeframe. Discover how this framework can help you streamline sales process through client pre-qualification.
The Mäd 'M' shaped person.
Once the T shape was introduced, thinkers suggested 'why stop there' and mused the Pi shape, the Comb and the X. Suitably, we enjoyed the thinking behind the 'M' shape and how it helps us succeed.
Avoiding Statistical Bias in Decision-Making Practices.
“99 percent of all statistics only tell 49 percent of the story.” ― Ron DeLegge II
Corporate Website Best Practices.
Discover the best practices when planning to launch a new corporate website.
Simple Quarterly Planning.
Learn how we set up planning session to create work-plans for individual team members.
Scaling Professional Service Firms.
People are the most important part of any PSF, because they are the ones who actually service the client. Ideally, you want to maintain a strong culture that values entrepreneurship, bias to action, and high standards.
Minimum Viable Product (MVP).
There are a few handy tools which we use in order to fully find what the MVP would be for every project during the design sprint stage.
Customer Experience through Journey Mapping.
"Customer experience is going beyond human centered customer service to give an exceptional experience showcasing your brand and essence."
RACI Matrixes.
Having clear responsibilities nowadays is even more important than the very definition of what makes up a team.
The Remote Design Sprint.
As we grow and expand internationally, this method will only get bigger, and we will get better at it. But design sprints are also evolving as we speak, and we are going to make sure that we evolve with them in both face-to-face as well as remotely.
Top Ten Mistakes Made by Startups.
Having worked with a large number of startups across a diverse range of industries, we’ve witnessed first hand how some companies manage to reach success almost effortlessly (or so it appears!) while others struggle even to get off the ground, and grind to a halt due to numerous problems.
Structuring RFPs.
Request for Proposals are a key tool that businesses and organizations of all sizes can use to ensure that they choose the best partners for any tasks and projects that are not handled in-house.
Prioritization for Leaders.
Leaders can often find it difficult to know what they should and shouldn't be focusing on. We provide a guide on how to prioritize.
