Branding Glossary of Terms.
An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.
Brand Book.
Understanding what a brand book is, why it's important, and how to craft an effective one, can lead your brand to industry success.
The Brand Pyramid.
The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.
Naming a Brand.
The art of crafting an iconic brand name. We discuss name types and best naming practises.
Neumorphism.
When UI meets Print, we get Neumorphism. An up and coming design trend that pushes the boundary of realism to the limit.
Fastex.
Unpacking brilliant ideas is an exciting process, and the best ideas deserve repackaging with standout branding that'll help them accelerate growth.
Pi Pay.
We built a brand and mobile application that revolutionized the payments industry in a frontier economy. In the first year they processed $200m+, gained 250,000+ users, and ranked #7 on the App Store.
GOTIFO.
Bringing to life a dedicated football platform designed to elevate the fan experience, so you can share your passion for the beautiful game.
Phnom Penh Crown FC.
We refreshed Cambodia's favorite football club, helping them seal the largest advertising deal in the Kingdom's history.
Soundskool.
Soundskool's mission is to inspire and bring people together through music and friendship. When Soundskool approached Mäd, their brand was already quite...
