SEO Best Practices.
Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.
Serahphin Chan
19 posts
Brand Book.
Understanding what a brand book is, why it's important, and how to craft an effective one, can lead your brand to industry success.
Design Pattern Library.
Create an asset library to use as a guideline throughout a project. This library can be used to create efficiency in your workflow while helping maintain the consistency of a project.
Prototyping.
A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product.
Why Designers Should Learn To Code.
Weighing in on the contemporary dual-skilled discussion, we outline why we're in favour of designers that code.
User Experience Design.
User-centered design is an iterative process whereby you take an understanding of the users, and their context, as a starting point for all design and development.
(Un)Healthy Competition.
Competition can boost creativity and team spirit. However, unhealthy competition is detrimental to the company in the long run. We examine the differences.
Minimalistic Web Design.
Minimalistic Designs, an insight on how minimalism affects the design world, and how important it is to remember that simplicity is better.
Quit Social Media.
As anti-social media discussion grows, quitting social media has never seemed more beneficial. As the third rule of deep work, quitting (or reducing) can greatly unlock productivity.
Embrace Boredom.
Often misunderstood and branded negatively, boredom is the forgotten ingredient to productivity.
HARO Marketing.
Help a Reporter Out, with genuine ethical intentions, yet gain a marketing boost through well positioned strategy.
Facebook Verification.
How to gain the elusive blue badge for professional business pages on Facebook, and why it matters.
How We Automated 95% of our BackOffice.
Any time that anyone at Mäd spends on activities that are not related to either client projects or furthering business objectives, is a waste of time.
The Pomodoro Technique.
Discover how we at Mäd stay the course in the era of information overload that is bound to throw anyone off course into the procrastination rut.
When Your Meeting Could Be An Email.
Although we are wired to find reassurance and security in face-to-face interactions, it doesn't make meetings any less time-consuming. Being able to spot when you can swap a meeting for an email can make all the difference.
Our Approach to Usability Testing.
At Mäd, we spend a lot of time testing the various products that we build on behalf of our clients, and we spend lots of time thinking of the best way to go about it. Here we share our best practices and why usability testing can be somewhat counterintuitive.
Social Media Strategy.
Mäd focus our energies into bespoke social media strategies based on a solid understanding of our client and their field.
Project Rescue.
Even the greatest ideas may face the most testing hurdles. Knowing when to quit, and when to persevere is invaluable - and recognizing when you need a helping hand to rescue a project could be key.
