Emanuele Faja

Emanuele Faja

141 posts

CEO at Mäd. Emanuele brings on board a passion for minimalist Italian design and a 21st-century management approach. He consistently helps clients create and maintain market leader positions.

Menu Engineering.
8 min read

Menu Engineering.

Despite being complex creatures, we often overlook simple habits and ignore intriguing aspects of human nature. Understanding decision making processes is undeniably valuable for any business wishing to influence consumers favorably towards their product or service.

The Architect and the Gardener.

The Architect and the Gardener.

5 min read

In 2019, The Lego Group reported over $8 Billion net profit. The (mainly) simple brick sets are sold globally, to all ages....

The Mäd 'M' shaped person.

The Mäd 'M' shaped person.

5 min read

Once the T shape was introduced, thinkers suggested 'why stop there' and mused the Pi shape, the Comb and the X. Suitably, we enjoyed the thinking behind the 'M' shape and how it helps us succeed.

Pitching to the Neophiliacs.

Pitching to the Neophiliacs.

5 min read

Recognizing that many favour the tried, tested and safe, means innovators should narrow their focus. I.e. Whom their target audience will be in the short-term.

The Mäd Six-Pager.

The Mäd Six-Pager.

4 min read

Read our newest operational tool, inspired by the modern world's arguably most successful tycoon.

Black Box Thinking.

Black Box Thinking.

3 min read

Upgrade business thinking to an 'Open Loop' process, and incorporate failures as an important betterment tool.

Why We Chose Figma.

Why We Chose Figma.

5 min read

Look through the lens of our design team, and why we moved all of our active projects to Figma.

Air-Con Remotes Redesigned.

Air-Con Remotes Redesigned.

9 min read

At Mäd, we occasionally throw workshops to challenge our team via various thought exercises. This week, we proposed the creation of an 'ideal air con remote', and dissected a major pain point of the existing, traditional models.

1%.

1%.

4 min read

Discover why big leaps forwards are actually thousands of small steps.

The Easy Learn.

The Easy Learn.

3 min read

We regularly highlight the extra productivity found from additional planning. Managing time and tasks can be approached via the 'Easy Learn' thought process.

The Importance of Free Cash Flow.

The Importance of Free Cash Flow.

5 min read

Free Cash Flow (FCF) is one of the most important metrics that management should keep track of on a regular and consistent basis.

CSR: Selfless or Strategic?

CSR: Selfless or Strategic?

3 min read

It can be argued that a brand intrinsically will have their own interests at heart. The act of effective CSR generates a positive brand image, and almost always correlates to more sales, advertising and positive public image.

Park Land.

Park Land.

3 min read

We rebranded Park Land, focusing on a strong modern identity that unified the communications, targets and essence of the brand.

The Mäd Flywheel.

The Mäd Flywheel.

4 min read

The business flywheel is an established concept that breaks down an organisation into its important parts, and establishes a cycle that helps the business reach its goals each time it is completed.

Scaling Professional Service Firms.

Scaling Professional Service Firms.

5 min read

People are the most important part of any PSF, because they are the ones who actually service the client. Ideally, you want to maintain a strong culture that values entrepreneurship, bias to action, and high standards.

Working with Millennials.

Working with Millennials.

5 min read

Their technology savviness means that they are valuable employees as they can use technology to leverage their abilities, and even to up-skill themselves.

Minimum Viable Product (MVP).

Minimum Viable Product (MVP).

5 min read

There are a few handy tools which we use in order to fully find what the MVP would be for every project during the design sprint stage.

RACI Matrixes.

RACI Matrixes.

5 min read

Having clear responsibilities nowadays is even more important than the very definition of what makes up a team.

Family Care First.

Family Care First.

2 min read

Our scope of work was to design a new corporate website based on existing wire-frames that were provided by Family Care First, facilitated by Save The Children.

iFinance.

iFinance.

5 min read

How Mäd repositioned iFinance, ensure that their brand and mission to "Empower Growth" resonated to all stakeholders.

Phnom Penh Crown FC.

Phnom Penh Crown FC.

3 min read

We refreshed Cambodia's favorite football club, helping them seal the largest advertising deal in the Kingdom's history.

The Remote Design Sprint.

The Remote Design Sprint.

4 min read

As we grow and expand internationally, this method will only get bigger, and we will get better at it. But design sprints are also evolving as we speak, and we are going to make sure that we evolve with them in both face-to-face as well as remotely.

Votiva.

Votiva.

3 min read

We rebranded Votiva, the #1 Microsoft Dynamics Partner in SE Asia into a global brand, translating to a 60% revenue increase in two years.

Why Webflow?

Why Webflow?

4 min read

Webflow allows websites to be coded visually, managing all the code behind the scenes. This paves the way for design-led websites that are 100% flexible and can be rapidly built and updated.

Why We Killed The Group Chat.

Why We Killed The Group Chat.

5 min read

As we've grown from a handful of people working out of a client's office to a significantly larger company, one thing that hasn't scaled well has been our approach to communication, both internally and with clients.

Social Media Strategy.

Social Media Strategy.

4 min read

Mäd focus our energies into bespoke social media strategies based on a solid understanding of our client and their field.

Bloo.

Bloo.

6 min read

Simple Online Project Management.

Project Rescue.

Project Rescue.

4 min read

Even the greatest ideas may face the most testing hurdles. Knowing when to quit, and when to persevere is invaluable - and recognizing when you need a helping hand to rescue a project could be key.

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