The Splinternet
A guide to an important term for individuals and businesses to understand, the Splinternet concept will have huge implications on the ever-developing digital landscape.
Emanuele Faja
141 postsCEO at Mäd. Emanuele brings on board a passion for minimalist Italian design and a 21st-century management approach. He consistently helps clients create and maintain market leader positions.
Web Design Glossary of Terms.
Our A-Z of useful website design terminology will bring harmony to the website design process—allowing clarity during development discussions.
Balancing Features: How Many is Too Many?
"Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features." - Steve Jobs
Why Your Website is Your Most Important Marketing Asset.
A guide into turning your website into an intelligent, marketing-tweaked machine that can convert more efficiently.
Branding Glossary of Terms.
An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.
How to Give Great Feedback As a Client.
The art of feedback is a balance of strategy, collaboration, vision, and empathy. Learning how to give great feedback can be extremely advantageous to output and relations.
Understanding Value Propositions.
Does your product or service offer value, or even better unique value? We discuss value propositions, what they are and how to craft them efficiently.
Advertising & Marketing Glossary Of Terms.
A useful A-Z guide to various Advertising and Marketing terminologies. Communicate and understand MarComms with ease.
SEO Best Practices.
Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.
Feynman Method.
Feynman was 'No Ordinary Genius', and his method of learning by teaching still continues to create impact and have relevancy to the latest industry findings.
UX Glossary of Terms.
Mäd provides a collection of useful definitions to shed light on the language of effective UX design.
ROI of UX.
Metrics matter. Believing and trusting in quality work is qualified by calculating the impact of the output—and with regards to UX, there are many ways to monitor your ROI.
The Brand Pyramid.
The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.
Wireframing.
A simple visual of your product or website that allows team members to communicate the structure of your product.
Design Pattern Library.
Create an asset library to use as a guideline throughout a project. This library can be used to create efficiency in your workflow while helping maintain the consistency of a project.
AI team members.
We tasked AI with writing a long-form insight on how bots can fit in with our content team.
Prototyping.
A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product.
Site Mapping.
Organising a website vastly improves the user experience. It can also lead to some unique opportunities to guide users through various funnels with ease and added effectiveness.
Contextual Inquiry.
To improve practices it is important to have full context and understanding of how and why users do what they do.
Systems Thinking.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
Start With Why.
Finding your Why defines purpose, motivates teams, inspires customers, generates a loyal fanbase, and ultimately builds awesome brands.
Affinity Diagrams.
Also known as 'The KJ-Method', named after inventor Jiro Kawakita. This allows groups to quickly reach a consensus on priorities of subjective, qualitative data.
Lean Coffee.
A contemporary take on meeting structures is to arrive without agenda, and collectively create a collective format in line with the entirety of the group.
Better LinkedIn Remarketing.
Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.
Weighted Decision Matrix.
Projects can be paralyzed by a lack of clear decision making. Applying this matrix, we can unblock overwhelming choices and drive healthy growth.
Optimizing Landing Pages.
Learn our approach to building high-conversion landing pages that create business results.
Why We Chose Landbot.
Communication is key. Discover how Landbot became the new customer hotline for corporate websites.
Crafting Video Content.
As the digital world booms and face-to-face interactions become more sheepishly hesitant, video content is core to effective MarComms strategies.
Anti-goals.
“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.” - Charlie Munger
Dark UX Patterns.
Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.
Writing Loyalty Program T&Cs.
Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.
Choosing UX Metrics.
Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.
Using Bots to Automate Content.
We review the pros and cons of bots and explore methods that content publishers can use to automate their creative processes.
The Power of a Paradoxical Mindset.
Discover how you can enhance your decision-making process while encouraging your team to work better together with paradoxical mindset.
Generating Traffic.
As we humbly celebrate Mad.design reaching the top 100 most visited websites in Cambodia, we analyse our methodology and successes.
The Atom.
The science of good UX and UI combine to showcase this co-working space mobile application.
Naming a Brand.
The art of crafting an iconic brand name. We discuss name types and best naming practises.
An Interview with Adrienne Ravez.
Continuing with our expert interview series, we caught up with Adrienne Ravez, the Director of Operations at QED and Co-Founder of Geeks in Cambodia.
An Interview with Manu Rajan.
Continuing with our expert interview series, we caught up with Manu Rajan, the CEO of Wing Cambodia.
The Sunk Cost Fallacy.
Spent resources need not be ultimate commitments. Knowing when to quit is a powerful leadership quality.
Ad Fatigue.
New ideas aren't timeless. After dazzling audiences with novel thinking, the best fresh ideas fade from 'new' to simply 'great'.
Automating Facebook Replies.
Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.
The Devil's Advocate.
While the name doesn't justify its key role in a team setting, the devil's advocate may just be the growing pains needed to reach great heights.
User Experience Design.
User-centered design is an iterative process whereby you take an understanding of the users, and their context, as a starting point for all design and development.
The Peter Principle.
Promoting great workers to incompetence: How to avoid the mistake, and make better team decisions to nourish and protect talent.
Minimalistic Web Content.
Content is key; but so is simplicity. A minimalistic and crisp content is all you need to produce a high impact website.
Drain The Shallows.
Concluding our Deep Work series, we look at Cal Newport's final rule, focusing on task prioritisation.
Minimal Synergy.
On the topic of minimalism in design, we look at brand synergy and how the zeitgeist of design effects cognitive loads and expectations.
Universal Instructions.
Foolproofing doesn't mean your target market include fools, but it does ask key questions about the succinctness of your communications.
The Priming Effect.
Marketing and Psychology undoubtedly go hand in hand. Consumer behaviour, and how to influence, is a dense topic and once again we've found a tactic worth discussion: Priming.
HARO Marketing.
Help a Reporter Out, with genuine ethical intentions, yet gain a marketing boost through well positioned strategy.
Zeigarnik Effect: Marketing.
Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.
Survivorship Bias.
It's natural to try to learn and protect against previous failings - but when problems aren't immediately obvious, it can be easy to be misled...
MÄDS100+ (Note and Vote).
Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.
CV Best Practices.
Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.
Customer Aftercare.
Customer retention can cause huge positive gains for brands, from word-of-mouth acquisitions, to repeat sales. We dive in to some after-care practises and why they matter so much.
App Gamification.
Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.
Emotional Intelligence.
Human intelligence is often associated with IQ. Whilst a high IQ may predict an individual's performance in the workplace, it does not dictate the person's performance in a group setting.
Facebook Verification.
How to gain the elusive blue badge for professional business pages on Facebook, and why it matters.
Mäd Team: Sam.
Mundane and Mäd are polar opposites to us. But, weekly work surely requires a degree of repetitiveness or habits shaped to maximize success.
The IKEA Effect.
Buying an unassembled item may seem to be a purely cost-saving strategy, but the added benefits from self-builds can be powerful.
Ditching Job Titles.
Executive, officer, liaison manager? When do job titles actually matter, and how should they be used. We dive into our opinion on the matter.
Mäd Team: Serahphin.
Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.
Mäd Design Sprint FAQ.
What is a design sprint? And, what are the usual road blocks and questions that pop up during one? We answer the key questions.
Mäd Team: Vanneth.
Meet the team behind the brand, and learn more about the heumans in the Human Centric Design Agency.
Thinking in First Principles.
The intellectual toolkit can be sharpened with better mental models for optimised reasoning, judgement, analysis and learning.
Shortcuts Make Long Delays.
For years, businesses have been continuously competing with each other on how fast they can come up with the next innovative creations to meet the customer's needs.
An Interview with Denver Gibson.
In the newest addition to our expert interview series, we discuss all things Tech and Success with the Clik CTO.
JLC.
Following the advancement of technology, civilization has evolved significantly resulting in the swift changes in consumer behavior. In this digital era where information is globally accessible, websites have become a business card to the world.
Collaborating Better.
Effective team work is heightened by intelligent tools that not only allow collaboration, but excel at optimizing it. We've pondered some pitfalls of bad planning, and outlined success strategies for your team.
An Interview with Gabi Faja-Holm.
The CEO of Soundskool and Music Sales discusses hiring 'Black Swans', the future of E-Commerce, and winning business qualities in regards to thinking and team building.
Accelerating Sales.
If you believe that your product adds value, solves a problem, or will genuinely help people in some manner, then equipping your sales strategy with some of our recommendations will help you market it to a larger audience with more efficiency.
The Brand Voice.
Leave a mark, provide structure, build connections, and/or seek paradise. Whatever your brand is trying to do, the Brand Voice is key in communicating your vision.
The Product Manager Role.
Team culture can wildly vary depending on organization size, industry and product goals. This is one variable that makes the 'Product Manager' role difficult to define.
Interviewing Creatives.
How to effectively measure a candidates capability in an area of expertise or expression.
An Interview with Archie Tep.
Kicking off our industry expert series, we caught up with Archie Tep, the head of product design at Fave Asia. Based in Kuala Lumpur, Archie manages and designs products for three countries: Malaysia; Indonesia; and Singapore.
Mäd Team: Frazer.
Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.
The Brand Essence.
Building a brand is an exciting process, and at the heart of it all, is the brand essence.
Why Copywriting Matters.
Engage. Inspire. Sell. Captivate audiences with great copy, or be left in the dust with dull descriptions.
The Eudaimonia Office.
Eudaimonia is a Greek word often translated to human flourishing, or prosperity. It's regarded as a state of social welfare, promoting happiness. We explore how the concept adapts to a modern working environment.
The Customer Journey.
When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.
Understanding Coupons.
Based on discussions with various clients, it appears that there is a lot of confusion on the precise nature of coupons and how these can be used to drive sales for eCommerce and mCommerce initiatives.
Why Google Search Ads are core to digital campaigns.
Potential customers are trying to make purchases. Are you accessible enough for them? Google Search Ads is a fantastic, immediate, solution to put your business in front of relevant demographics - and the cost could be less than you think.
Mäd team: Angelique.
Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.
Prioritization for Entrepreneurs.
Earlier this year, the CEO of Mäd, Emanuele (Manny) Faja, gave a webinar presentation on how startup leaders can prioritize their tasks...
Contact Form Attributions.
Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.
Growth Mindsets.
Realigning our thinking to an accountable mindset can help us progress. When we accept that growth is achievable through our own efforts, we spur ourselves on to develop. The main hurdle may indeed be breaking away from a restrictive 'Fixed Mindset'.
Arise+ Cambodia.
Website design often has a bigger picture. New designs can update brands, whilst transitioning the company voice and values. Therefore, planning for accompanying media strategy is an invaluable add-on to any web design project.
ODOM.
Designing for Designers is always a challenge, one we embrace. We recently created a sleek website to showcase the dynamic upcoming ODOM project.
