Mäd is a Human-Centered Design Consultancy. We design and build brands, products, and services for awesome businesses. We look beyond design to the technology, people, and processes that companies need to succeed.
We work as integrated cross functional teams in our client’s business. Our team members are empowered with responsibility and liberal decision making, and given the best possible tools, support, and structure to ensure that they can Make It Happen™.
We love high impact, high-quality work, but traditional approaches don’t let us pursue our ideas to the best of our abilities, so we built a place where we could work and think differently.
After all, nothing great seemed sane in the beginning. Why would you build a flying machine, put a man on the moon, or cross the ocean? Sensible people at the time thought you’d fall off the edge of the earth!
Crazy helps move the world forward.
We Work With The Best.
We believe in long term win-win-win relationships with our clients, and we are constantly optimising for the long-term vs. trying to win as much as possible in the short-term. This leads us to counter-intuitive tactics like guaranteeing all our invoices, always over-delivering on projects regardless of scope, and connecting our clients and vendors directly together to ensure the highest level of project success.
We believe in building strong relationships with our clients, understanding their business goals and helping them to succeed through good design, strong strategic planning, and of course, effective implementation.
We highly value transparency and simplicity in our internal processes to ensure that we keep our focus on constantly adding value vs work for work's sake.
Where are you based? Our main operations are in Phnom Penh, Cambodia. Our legal entities are in Delaware (Mad Creative, Inc) and Singapore (Mad Creative Global Pte. Ltd.)
What services do you offer? We consult and execute across a range of different services, broadly subdivided between brand, product, and service design. Corporate branding, innovation and design workshops, project management, design thinking, user interface and user experience design, and help you become more efficient in your internal operations as well as help you pick the best partners you need for other services. Learn more about our service offerings here.
Who owns Mäd? The CEO owns the majority of the business, while a minority is owned by a set of clients who decided to invest in our business.
How long have you been in business? We first opened our doors in August 2016.